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Download PDF , by Greg Thain John Bradley

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Download PDF , by Greg Thain John Bradley

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, by Greg Thain John Bradley

, by Greg Thain John Bradley


, by Greg Thain John Bradley


Download PDF , by Greg Thain John Bradley

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, by Greg Thain John Bradley

Product details

File Size: 2036 KB

Print Length: 309 pages

Publisher: Wiley; 2 edition (July 12, 2012)

Publication Date: July 12, 2012

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B008MOIZHG

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Amazon Best Sellers Rank:

#336,498 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

A thought-provoking insight, Store Wars illuminates the changing landscape in the ultra-competitive retail industry. No longer an industry of independent and regional retailers supplied by dominant consumer goods manufacturers, the retail industry has been consolidated into large national chains with the economies of scale to challenge not only other retailers, but the manufacturers themselves. Store Wars presents the competing philosophies in the grocery business that each commanded the industry at different times; from the turn of the twentieth century when private label products lined the shelves of the early grocery stores, to the second half of the century when manufacturers like Coca-Cola, Kraft and Procter & Gamble enjoyed the benefits of loyal customers who demanded their brands wherever they shopped. And now in the second decade of the twenty-first century, when national and global retailers dominate the industry, private labels are increasingly taking market-share from the venerable consumer brands.Store Wars focuses on the battle for "shelf-space" and "mind-space" - those arenas where customers are won and lost. Retailers have increased their stock of private label offerings that both copy and then squeeze the name-brand products, while simultaneously growing in scale to the extent that they have become invaluable outlets for the name-brand manufacturers. As customers increasingly view the private labels favorably, the competition between the retailers and their own suppliers has intensified.Store Wars puts us in the middle of an industry in transformation, and this transformation is extending to emerging markets as well. The vibrant inner-workings of an outwardly sleepy industry are on full display in Store Wars, and readers who are interested in taking a peek behind the scenes will not be disappointed.

Much of what is put forward will already be known by seasoned FMCG professionals. But the real secret to this book is how it is consummately packaged. It has an uncanny effect of sharply cementing the future realities brand manufacturers face. We've all seen it on the horizon, debated it ad infinitum, yet there is still an apathetic approach for next retail revolution already in motion. This book delivers the stark realities and rips you out of procrastination. Well written, excellent flow and easy to read, the logical approach made it difficult to put it down. One of the greatest tools and insights I used this book for was the skillful juxtaposition between developed and emerging markets.

My FMCG marketing bible. Although written by different author than earlier 1990's version it follows very much the same structure and logic. Strongly recommended for any Marketing / Trade Marketing Professors.

I'm thoroughly enjoying this read. It's a great introduction for anyone new to the FMCG industry wanting to get a big picture understanding of the issues facing retailers and manufacturers jn today's climate.

I am a serial entrepreneur, a University lecturer in both Russia and the USA and an international business and peak performance consultant. As such I am used to reading a plethora of business, motivational, peak performance, coaching, team building psychology type of books. In fact I have enough books at home, on these subjects, to sink several ships. So my comments on this poor book are based upon real and theoretical business experience.This excellent book looks at the changing market place in own label supermarket products. The basic argument of the book examines how and why own label products have come to dominate supermarket sales and why people have come to accept them and now see them as superior to the more traditional labels. This book looks at mounds of research and intermingles the research with real life examples. I particularly like the examination of the Aldi phenomenon in Germany, where 60% of Germans visit it at least once a month and what lessons supermarkets can learn from them.This is not a book for the small to medium size entrepreneur. It is a very technical book examining how the dominant names in retail, manipulate the market to gain market share, growth and better profitability. It is fascinating to realise how we are being manipulated and how this has changed consumer spending habits. The authors have spent a lot of time researching and then condensing complex research and ideas into this tome. I learnt a lot from it, but I am a business consultant...how much a small entrepreneur could learn and then apply is questionable.I recommend this book as a theoretical/practical treatise for the student of business or manager of a large retail concern so they can better understand how to dominate a given retail market.

Store-wars benefits the reader from understand business from another standpoint through information presented in a manageable way.This is a highly detailed piece of academia; the research is thorough and encompasses branded labels such as super market value ranges, to there so called premier brands. The way in which it appears that these brands are changing the demographic and how the consumer has taken these emerging brands to heart and how they are gaining market share. Then of course there are the established manufactured brands such those delivered by Kellogg's, Birds Eye etc., and how these brands are losing ground to the store brands, in essence we are looking at the way in which the consumers, dare we say loyalty is being influenced. The scope of work also covers on-line retailing. There are the obligatory examples and interesting narratives behind these factual examples all delivered by the contributing authors. This is not convoluted book and you are not bogged down pointless jargon.There is good here, and useful information for those in retailing, manufacturing or academia, that said the layout at times was taxing and I am sure it could have presented in a better format.

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